Thread: Email advertising - Good or bad?

in most of the countries, email marketing falls under some rules. so you need study the rules before you start email marketing.
if you are sending lots of mails everyday on same email providers address like @yahoo.com, @gmail.com @hotmail.com, soon your mail will end up as a spam.

Email Marketing may bring both benefits and negative effects on the e-marketer. While it is a fairly easy and fast way to inform people about new products, promotions and other content, it is fairly often regarded as spam and plenty of the mails are not even opened in the end. Regulations in case of (for example) gmail.com based mails are pretty strict. Knowing that plenty of people use this service should give you the extra effort to not end up on the default 'mark as spam' adress list.

I think it depend on the destination of marketing emails..If u send the emails to the specific audience..it is the best marketing strategy.But if u send the emails on the forums or social networks site,who r not much familiar to that specific product,it is useless to send emails to such forums/networks.so keep target the audience to send emails.

Email advertising (marketing) is good but sending spam emails is not recommended. You have to build an opt-in email list with a service like aweber before start your email marketing.

Email marketing is good if you send the mails to your subscribers, never go for spamming.

If you ever send a advert to someone who has not agreed to receive it seems like it falls under the definition of spam.
Oxford English dictionary says

irrelevant or inappropriate messages sent on the Internet to a large number of recipients.

I believe an email would be irrelevant if you sent it to someone unsuspecting.

Well, if you have observed the pattern then email marketing does not end up to be very fruitful. People neglect or delete all the unwanted mails. They really feel annoyed if you send then mails which are not subscribed. So even if you are planning to go for email marketing them prefer the subscribed option. Or it will not give you results.

It is therefore safe to reply only to those responding customers by email so that we may not be dubbed as spammers.

Originally Posted by prasanth5

What are your opinions about email advertising? Is it advantageous or unfavorable to the marketer? Email advertising may end in spamming.

Email advertising what i believe is considered as a spam by the people who are no the newbies over the internet.
It is considered worth only when you get payed to view the advertisements mails as then only the user keeps checking the mails.
The advertisements mails always land up as a spam in the mailboxes.