Colleges have tremendous circulation of their bulletins and
newspapers. Their price per run on advertising is very
inexpensive for the number of prospects reached. Believe it or
not, multi-millions of dollars are spent by students each
semester.

If you have a new idea or product, run a test ad in one or more
of the publications and see if you get results. Usually a less
expensive 1" ad will let you know whether your product or
service is going to pull or not. If your test ad proves
successful, then you may want to go to a larger ad or even a
display-type ad and increase your coverage to include more
bulletins and newspapers.

Another way to distribute your product is to advertise for a
student on campus to represent you on a commission basis and be
your dealer. Usually there are several students who would love
to have the opportunity to make some extra money. A good way to
find the right person is by resume qualifications or actually
calling them on the phone and talking it over with them.
Finding the key person could result in many easy dollars in your
pocket.