If you’re a small business or entrepreneur you can bet your bottom dollar that the high gas prices are affecting you. It probably will be your “bottom dollar” too!

Regardless of what the politicians are telling us, and regardless whether you deliver your products to the client or not the price of fuel is affecting you. It’s affecting your business because it’s affecting the consumer – your consumers.

In a recent survey done by the National Retail Federation they state, “Whether gas prices pose a fiscal or psychological concern consumers are affected regardless of income.”

Some interesting stats show that from the number of adults nationwide16.4% delayed a major purchase such as cars, TV, or furniture. Dining out has been reduced by 25.2%, 31.2% decreased vacation travel plans, 17.3% are spending less on groceries, and 23.7% are spending less on clothing.